For the 2018 Christmas ‘Superbowl’ we put on a school play to end all school plays. The North Star, began a bit shakey, but rose to new heights, banging out her redition of the New Radicals hit ‘Get what you give’. Supported by a host of colourful characters, including internet sensation ‘Plug Boy’ #PlugLife, the kids more than lived up to the campaign line ‘We give all we got for the ones we love’ as they performed for their parents in the crowd. Prepare to laugh and maybe even cry a little.
Role: Creative Director
Agency: Wieden+Kennedy London