Under the campaign line 'It's not technology, it's what you do with it' we wanted to create a tool that allowed people to get creative with their phones. At the time there were limited music making apps on Nokia's Ovi store. 'Looping' a form of music making through live sampling was becoming popular with music makers, so we set about making a looping app, developing a simple and iconic design. To promote the app and the new Nokia N8 we created the ultimate demonstration of the app in a Shanghai poodle parlour. The app, and it's knock on effect for the N8 phone, was a big success, as Loop became the second most downloaded music app on OVI (second only to Shazam).
Role: Creative/ Creative Director
Agency: Wieden + Kennedy London