Using the Nokia N8's amazing camera coupled with the 'celloscope', a phone hack used to diagnose Malaria in Africa, we set about creating the 'World's Smallest Stop Motion Character in Film'. A few years later the record would be broken by that spot for IBM that moved microns, but for the campaign we held the record and got a lot of talk around the N8's camera. Along with the standard advertising accolades, Dot also was selected as one of TED's 'Ads worth sharing' for 2010.
Role: Creative Director
Agency: Wieden + Kennedy London