The Nokia 5000 was a simple, affordable phone, made for young people with lots on the go. At it's heart was a simple camera, that boasted a small but good 1.3 megapixel camera. It was the perfect camera to share images over MMS. We made a choreographed dance composed of over 2400 images, seamlessly pieced together with music scored by The Avalanches. It was fun to make. I star in one of the images holding a pink purse. Print continued the idea with other moments a young person might share- food, fashion, people nodding off. The global campaign was produced across the world, in India, Shanghai, Curacao, and London.
Role: Writer/ Art Director
Agency: Wieden + Kennedy London via Shanghai