To make it in football, you need to be hungry for all things football. We rewarded those hungry enough to dig deep in the film with 'tunnels' to hidden content, interactive, games, and downloads. Finding these became a bragging right in social media, which in turn drove views and interaction amongst football obsessed teens around the world. Consequently, MY TIME IS NOW became Nike's most successful interactive campaign ever.
Role: Interactive Creative Lead
Agency: Wieden + Kennedy London