In the US, the original Air Force 1 campaign met a lot to Basketball fans. In China however, young baller's had no context or knowledge of the homage to the original commercial. Given this we took the portraiture assets and created a typographical campaign that celebrated the different and varied playing styles Nike's best basketballers. It was great fun (granted- possibly dangerous) playing and crafting foreign type.
Role: Art Director
Agency: Wieden + Kennedy Shanghai