Honda have a 'challenging spirit' that runs through everything make. They set themselves difficult goals across a diverse range of engineering pursuits. From hybrid super cars, to humanoid robotics, to over-wing engined jets, to the fastest front wheel drive car to the pinnacle of motor-sport, Formula 1. No other car company takes on so many challenges across such a variety of engineering projects. Ahead of an unprecedented year of new product launches, the 'Ignition' campaign, aims to show Honda's ambition in a way that is entertaining, human and exciting, for fan boy and wider public alike.
Role: Writer/ Art Director/ Creative Director
Agency: Wieden + Kennedy London