Honda is known for being safe and reliable, but there is another side too. An edgey, fast and meaner side born from Honda's racing heritage. Nothing exemplifies the 'other side of Honda' quite like the CIVIC TYPE R. Press the +R button in the TYPE R and the car goes into 'race mode'- the feeling is exhilarating. We wanted to give people the same feeling. So we created a double-sided story, that showed the double-life of a Honda Driver. By day a loving dad, picking his daughter up from school. By night, a getaway driver for art thieves. Viewers could switch between both worlds seamlessly, simply by pressing 'R' on their keyboard or tablet. The effect is exhilarating and addictive.
Role: Creative / Creative Director
Agency: Wieden + Kennedy London