The outside often distracts us from looking deeper. This is especially true in the car industry which is so obsessed with beauty. The Honda Tourer is a great looking wagon, but inside it's also beautiful practical, hosting a class leading boot space. We didn't just want to talk about boot space though. We wanted to create something that stirred up people's interest to look deeper, before showing them what the lay inside the Civic Tourer.
Role: Writer/ Art Director/ Creative Director
Agency: Wieden + Kennedy London