Honda put their cars through hell to test their endurance. One test is extreme temperature. We wanted to show this rational proof point in a more interesting and warm way, than anything too cold and technical. We took a completely frozen Civic that we had prepared earlier, and shot it melting on a diarama. Underneath the snow was an arid, desert environment. At both extremes we had the car turn on and start.
Role: Creative Director
Agency: Wieden + Kennedy London