As a category, vodka is pretty shallow, with brands generally positioning themselves as a party drink or a status symbol. Boring. Rather than just show people living less ordinary lives we wanted to share the wisdom they gathered along the way. And so Finlandia's less ordinary wisdom platform was born, with a film that celebrated the knowledge learned from 1000 years living less ordinary wisdom. The film got it's name from the combined ages of all those featured, which added up to a perfect 1000 years.
Role: Creative Director
Agency: Wieden + Kennedy London