Chambord has a beautifully distinct bottle. An ornate orb, harking back to the days of Louis XIV. It feels special, and this was the problem. Our audience liked to put it in the cupboard and save it for a special occasion. But you don't need a special occasion to drink Chambord. If you like it, drink it. Why? Because No Reason. We took this line and attitude into everything we did, with the line encouraging people everywhere to follow their 'boom boom boom' and do what they like in everything they do. We relaunched Chambord's new identity in everything from packaging, to social channels, to the Chambord website (visit chambordchannel.com and say you are from the US at the age gate).
Role: Creative Director
Agency: Wieden + Kennedy London